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Brits still love Spain

10 most popular property-related searches on UK search engines

Brits still love Spain

Internet searches for Spain and regions and towns within it dominate the results. Five out of the top ten most popular locations are Spanish and the top 103 locations are dotted with Spanish towns and coastal names Although the obvious locations of Costa Blanca and Costa del Sol are the most popular Spanish regions, the popularity of the Canary Islands is perhaps the most interesting finding. There is considerable search volume even at local level, with Costa Teguise (Lanzarote), Palm Mar (Tenerife) and Caleta de Fuste (Fuerteventura) all appearing in the list.

Emerging markets

Unsurprisingly Bulgaria and Dubai both feature in the top ten. However, Bansko and Sofia are the only locations in either region that appear further down the list, which probably reflects limited consumer knowledge of areas within Bulgaria and the UAE. Morocco is the next emerging market in the list, closely followed by Prague. News of great mortgage offers in the Czech Republic (up to 100% LTV) has obviously filtered through to the general public and is especially pertinent given the state of most European mortgage markets.

Spotting niche opportunities

Although it’s interesting to compare geographical areas, the data does not aggregate regions to give definitive totals within each country. Other sources, like Rightmove.co.uk statistics, are better at doing this.

Position Region Share of property-related searches
1 Spain 10.84%
2 France 4.58%
3 Bulgaria 3.65%
4 Cyprus 3.37%
5 Costa Blanca 2.42%
6 Turkey 2.24%
7 Dunai 1.87%
8 Tenerife 1.77%
9 Murcia 1.42%
10 Mallorca/Majorca 0.90%

 

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